South Korea’s Fair Trade Commission Chairperson Ju Biung-ghi outlines a firm stance against digital platform abuses in the agency’s 2026 policy direction. He presents this vision at a policy luncheon hosted by the American Chamber of Commerce in Korea on December 14, 2025. Moreover, the chairperson signals tougher oversight to ensure fair competition in the rapidly evolving digital economy.
Focus on Platform Monopolies and Unfair Practices
Ju Biung-ghi emphasizes monitoring delivery apps and online marketplaces closely. He targets issues like pricing transparency, delayed settlements, and one-sided contract terms. Additionally, the KFTC plans higher fines and broader remedies to deter violations effectively.
This approach responds to growing concerns over dominant platforms’ influence, which often harms small merchants and consumers through opaque fees or restrictive practices.
Balancing Digital Innovation and Regulation
The chairperson assures non-discriminatory enforcement, applying rules equally to domestic and foreign companies. He addresses U.S. concerns by committing to avoid unnecessary barriers while protecting fair trade.
The policy supports Korea’s digital growth by fostering trust and competition without stifling innovation.Expect intensified investigations and potential legislative tweaks to strengthen tools against abuses. This vow aligns with global trends in platform regulation while prioritizing Korea’s vibrant tech ecosystem.
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