A café in Seongsu-dong, Seoul, has sparked a heated controversy after it was revealed to have banned Chinese customers. The decision, which quickly went viral on social media, has drawn criticism both domestically and internationally for promoting discrimination and harming South Korea’s reputation as an open and inclusive society.
Café’s Ban on Chinese Guests Sparks Outrage
According to reports, the café posted a sign prohibiting entry to Chinese nationals, citing concerns over hygiene and cultural behavior differences. Photos of the notice spread rapidly online, prompting widespread condemnation from human rights advocates and social media users who labeled the action as racist and xenophobic.

Many South Koreans also criticized the café’s move, emphasizing that such a ban violates the country’s anti-discrimination principles and could damage tourism and bilateral relations between South Korea and China.
Growing Challenges Between South Korea and China
The controversy comes at a sensitive time, as Seoul–Beijing relations remain tense over political and cultural issues. In recent years, public sentiment toward China in South Korea has fluctuated, influenced by disputes over THAAD deployment, environmental concerns, and online nationalism.
Observers warn that such incidents risk fueling mutual hostility and could hinder tourism recovery as both countries reopen post-pandemic.
Broader Debate on Discrimination in Korean Society
The Seongsu-dong incident has reignited broader discussions about racial and cultural discrimination in South Korea, especially toward foreigners and migrant workers. Experts say that while the nation has made progress toward multiculturalism, social bias and exclusionary attitudes persist in some sectors.
They urge the government to strengthen diversity education, implement clearer legal standards, and encourage cross-cultural understanding to prevent similar incidents from damaging South Korea’s global image.
