Despite big stars, high budgets, and strong promotional campaigns, several patriotic films released in 2025 including 120 Bahadur, War 2, and Sky Force failed to strike a chord with audiences. Trade analysts say the underperformance points to deeper issues in how nationalism-driven cinema is being made and marketed.
High Expectations, Underwhelming Response
Patriotic films have traditionally performed well in India, especially when backed by emotional storytelling and relatable characters. However, in 2025, audience turnout for several such releases remained below expectations, even during extended holiday windows.
Industry trackers noted that opening-day buzz did not translate into sustained footfalls.
One key criticism was the heavy dependence on action, visual effects, and dramatic speeches, often at the cost of emotional depth. Viewers and critics alike pointed out that many films felt formulaic, with predictable plots and one-dimensional characters.
Analysts say audiences now expect authentic narratives, not just grand visuals wrapped in patriotic slogans.
Changing Audience Preferences
Post-pandemic viewing habits have evolved. With exposure to global cinema and high-quality OTT content, audiences are gravitating toward nuanced storytelling, realism, and character-driven plots.
Filmmakers believe younger viewers, in particular, are less drawn to overt nationalism unless it is woven organically into the story.
While promotions for films like War 2 and Sky Force created massive hype, the final product did not meet expectations for many viewers. Trade experts say inflated marketing sometimes backfires when content fails to deliver substance.
Patriotism Fatigue?
Some critics argue there may be a degree of “patriotism fatigue,” with audiences seeking variety after years of similar themes. They stress that patriotism still works but only when backed by strong writing and originality.
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